Did you know that 48% of consumers look up things and services they require online before making a purchase decision? Well, it’s a fact found in a recent study of the market. The digitization of many industries is a major reason why everything is getting online these days. All this means is if you can’t keep up with this digitization and build a strong online presence for your brand, you will start losing customers to your competitors. But how do you prevent that? The answer is Digital Marketing!
What is digital marketing?
Digital marketing is more than just an enormous network of channels. You need the right tools, meaningful interactions, data collection & analysis, and a combination of multiple other elements that will help you create awareness of your brand online among the target audience. A major aspect of digital marketing is to get valuable insights into the market requirements as well as your competitors and create the right strategies that will bring your brand to the forefront of this digital landscape.
The importance digital marketing
I a world where most businesses as well as the prospective customers are shifting to online platforms it’s safe to say that digital marketing is pretty relevant in this era of digitization. Being high on the search engine rankings is a priority for businesses all over the world. And the only way you can get your brand to feature high on the SERP rankings is through brilliantly organized and highly strategized digital marketing campaigns.
Three benefits of digital marketing versus traditional marketing?
The process of differentiating digital marketing from conventional marketing isn’t that simple. Digital marketing and traditional marketing techniques differ in countless ways. Let’s find out how:
1. Measuring the impact
The most crucial difference between these two marketing techniques is that in the case of the traditional ones, it can be quite hard to measure the impact of the campaigns which may result in more average strategies in the future which aren’t that effective. Traditional brand trackers aren’t as intelligent and insightful as the tools used in digital marketing to measure the success of each campaign so that the findings can be used to strategize more effective campaigns the next time.
2. Communication is the key
A major downside of traditional marketing methods is that here no matter how much you brainstorm or invest in the campaigns, you will have no way to communicate directly with your target audience and document their reactions. As digital marketing makes use of various social media platforms, you can directly interact with your target audience and utilize their feedback to boost your products & services and customize your marketing content for future campaigns.
3. The need for options
No matter which form of marketing it is, customer engagement is the ultimate goal of all the campaigns. You see, even though traditional marketing gives you the scope to grab the attention of your clients, there aren’t many options for it. This is where digital marketing comes in as a savior with multiple options for intense customer engagement in the form of likes, comment sharing & more!
Three types of digital marketing and best uses
Now that you know why your business needs to invest in some smart digital marketing strategies, you need to know how exactly you can do that! While there are multiple types of digital marketing techniques in the market, the most popular ones are,
1. SEO
One of the most popular types of digital marketing techniques is Search Engine Optimization which includes both on & off-page optimization techniques. With the assistance of the right professional, you can ensure that your website gets highly optimized and organic traffic all day with the usage of the right tools, techniques, and keywords.
Also, SEO is an inbound strategy which means it will make your brand much more accessible to your target audience as they can reach you whenever there is any need for your products & services.
2. PPC
PPC involves identifying certain keywords and bidding on them to drive the maximum possible traffic to your website through paid google ads. While you can definitely strategize your campaigns with Google AdWords & Google Keyword planner, its best to opt for the professionals who have both the skills as well as resources needed to design successful PPC campaigns for your business. Google analytics can also be helpful in tracking or measuring the success of the campaigns.
The best part of PPC is that it gives you complete control over the process and offers you multiple chances, even with the missed connections. Also, PPC campaigns are completely immune to the changes in your SEO and you have to pay only when there’s a click, making it the perfect digital marketing technique for both small as well as large organizations.
3. SMM
Today everyone is on social media, right? So, if you want to reach out to a group of people and tell them about your brand, nothing can be better than social media marketing! With strategized, transparent, and easily measurable SMM campaigns & paid ads, you can interact closely with your target audience and create awareness for your brand on a whole new level.
Another reason why more entrepreneurs are investing in SMM campaigns is because, it not only brings you inbound traffic and boosts your rankings on the search engines but is also a great tool to improve your conversion rates and get more brand authority.
Conclusion
it’s amazing how countless digital platforms can be used to give your business the recognition it deserves and the sales figures you always dreamt of. isn’t it? These were not all though, there are so many other techniques & strategies that you can implement in your campaigns with the assistance of the professionals to get the desired results.
According to the experts, SMM will be getting highly conversational in the near future while SEO will be relying more on video content and PPC will get more customized than ever! So, if you were planning on diving into the world of digital marketing, make sure to keep these aspects in mind and you are good to go!